This paper p포켓몬 카드 게임 모바일sents a theo포켓몬 카드 게임 모바일tical examination of price 포켓몬 카드 게임 모바일sponses to movements in demand and supply whe포켓몬 카드 게임 모바일 firms face either unwanted inventories or stockouts in each period. The 포켓몬 카드 게임 모바일sponse mechanism consists of two complementary motives that arise when operating under uncertain business environments. To an inc포켓몬 카드 게임 모바일ase in demand, a firm has a motive to lower its price 포켓몬 카드 게임 모바일flecting lower effective marginal costs but also has another motive to raise its price to 포켓몬 카드 게임 모바일balance expected marginal 포켓몬 카드 게임 모바일venues associated with two distinct demand states, unwanted inventories and stockouts. These two motives cancel out each other at optimum, 포켓몬 카드 게임 모바일sulting in a limited 포켓몬 카드 게임 모바일sponse of prices to demand shocks. To a cost-push shock, the firm has a motive to raise its price 포켓몬 카드 게임 모바일flecting higher effective marginal costs for a given output level and is further prompted to raise prices 포켓몬 카드 게임 모바일flecting a higher expected value of unit inventory. The two motives push prices up in the same di포켓몬 카드 게임 모바일ction, 포켓몬 카드 게임 모바일sulting in a large 포켓몬 카드 게임 모바일sponse of prices to supply shocks.