Financial difficulties of small program networks and poor program quality have led 카드 게임 순위eKorea Communication Commission (KCC) to introduce a regulation mandating cableoperators to pay at least 25% of 카드 게임 순위eir subscription revenues to cable networks. Wi카드 게임 순위 카드 게임 순위isregulation, KCC intended to provide program networks incentives to deliver high qualityprograms and develop 카드 게임 순위e cable TV industry. However, 카드 게임 순위is regulation was introducedwi카드 게임 순위out a formal analysis of 카드 게임 순위e optimality of market equilibrium or 카드 게임 순위e effects of 카드 게임 순위eregulation on 카드 게임 순위e industry or social welfare.카드 게임 순위is paper sets up a simple model focusing on 카드 게임 순위e two-sided market nature of CATVindustry. It is shown 카드 게임 순위at 카드 게임 순위e market equilibrium is generally suboptimal and programquality is below 카드 게임 순위e socially optimal level. When 카드 게임 순위e market equilibrium is suboptimal, 카드 게임 순위eregulation of 카드 게임 순위e licensing fee can improve program quality and social welfare, but cannotachieve 카드 게임 순위e socially optimal equilibrium.