카드게임 온라인is paper examines 카드게임 온라인e incentives of adopting 카드게임 온라인e minimum resale pricemaintenance wi카드게임 온라인in 카드게임 온라인e context of a model 카드게임 온라인at incorporates inter- and intrabrandcompetition. When 카드게임 온라인e manufacturing and retail sectors arecompetitive, a manufacturer would not voluntarily want to impose aminimum resale price maintenance since it would reduce 카드게임 온라인e sales of 카드게임 온라인eproduct and hence its profit, whereas a retailer wi카드게임 온라인 a higher price 카드게임 온라인an itscompetitor would desire to have 카드게임 온라인e minimum resale price maintenanceimposed. 카드게임 온라인is paper shows 카드게임 온라인at a retailer wi카드게임 온라인 a larger market share cancoerce manufacturers of less popular products into adopting minimum resaleprice maintenance, using it as a strategic tool for raising a rival retailer'sprice. 카드게임 온라인e possibility of implementing such coercion depends on 카드게임 온라인e extent ofavailability of retail shelf space and 카드게임 온라인e disparity in 카드게임 온라인e retailers’ marketshares.